Joe Glasman plays keepy-uppy

Joe Glasman at Hum plays keepy-uppy with John Terry, Thierry Henry, plus Anelka, Adebayor, Cech, Essien …

… on behalf of Samsung and the Elton John Aids foundation

Samsung’s agency Cheil and the Elton John Aids Foundation contacted Joe Glasman at Hum independently to commission a score for the same activity – keepy-uppy.  The musical results are as starkly different as they should be – considering script and target audience.

From the European purchasers of luxury LCD TV’s to the teenage boys of Tanzania, it’s all footie. But the music can be very different.

“We are thrilled with the results and deeply grateful to you personally for making this happen” Anne Aslett, Elton John Aids Foundation

“…. an amazing job.” Paulus Deuticke, The Clinton Foundation, Africa

“Joe got the concept straight away … working with him in the studio was a smooth, enjoyable experience.” Emma at Pulse Films