Hum wins music award at New York Festivals

‘Classroom’ score by Joe Glasman at Hum wins finalist award at New York Festivals

Over the last year, millions have heard our arrangement of ‘Sweet Child O’Mine’ for this spot, and we’re thrilled to have now won a Finalist Award at the New York Festivals last week, in the Music & Sound Design category.

With entries from 89 countries, competition was fierce and we’re delighted to have won this award.

Joe Glasman chose to use a vulnerable, young innocent voice and a simple, poignant arrangement of the classic ’Sweet Child O’Mine’, saying: ‘The more we stripped back the music, the more silence around the voice, the greater the impact the score made with picture’

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Hum Tracks: A boutique music library … tailor made for commercials

The Hum Tracks production music library:

• is based on our ‘short story’ expertise in commercials: making genuine beginning, middle and end pieces that really work at 30″ or a minute, as well as full-length versions.

• is high production value and award winning. Hum has won no less than thirty awards for music across the globe including Clios, Mobius awards, D&AD, Promax and many more.

• is niche and unique … we’ve worked hard to refine our offering and define a place in it for what we do best.

• is not cheap out of the box music. Ours is the world of the quirky, the off-beam, the humorous, of British understatement.

In a world of bewildering amounts of music, Hum’s is a library that understands what it takes to provide producers with a genuine choice. We have the uniqueness, the high production values and the expertise in commercials that will dramatically improve your chances of finding that ever-elusive piece of music.

Please do get in touch and we’d be delighted to show you what we can do for you. Or browse our library here. Thank you.

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Music score for DOE Road Safety “Classroom” – spotlight on Joe Glasman at Hum, London as YouTube views hit millions

Music for DOE Road Safety “Classroom” – score by Joe Glasman at Hum

Our rendering of ‘Sweet Child O’ Mine’ seems to have hit the spot for this film, as millions around the world tune in to see, hear and join in the road safety debate. Arranger and Producer Joe Glasman said: ‘Discovering our singer Laura, an unknown 15 year-old schoolgirl, was key – a mature voice that carries the tune beautifully but also betrays a haunting, vulnerable innocence. The more we stripped back the music, the more silence around the voice, the greater the impact the score made with picture’.

YouTube views have hit two million in just seven days, and with multiple news outlets also featuring the spot, more than ten million people are estimated to have heard it already.

A feature on the making of the music follows here.

Also see:
Daily Mail Online
Huffington Post
Adweek
Metro

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Bald composer goes to the hairstyling ball (with Shilpa)

Bald composer goes to the hairstyling ball (with Shilpa)

Here at Hum it’s not just about Camden Town’s frankly grubby streets and bald composers, we occasionally do get a glimpse of stardust.

The brief here was luxuriant glamour rendered in a modern way.

… my ends not only split but they ran off quite a while back, so, while not really my kind of product personally, creating the music and Sound design for this Pan Continental project was a lot of fun.

The campaign stretched from India through Thailand to the Philippines, taking in each country’s most glamorous actresses and celebs.

… and we leave you with the fab Filipina actress Erich Gonzales strutting her stuff, and the thought that, occasionally, even someone like me gets to go to the hairstyling ball!

Hear more ->

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